Google tag manager
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app. Once the small segment of Tag Manager code has been added to your project, you can safely and easily deploy analytics and measurement tag configurations from a web-based user interface.
Google Tag Manager is used for managing and deploying marketing tags on a website without having to modify the code.
This allows you to integrate easily with other marketing tools and platforms such as:
- Google Analytics
- Google Ads
- CRM Platforms
And it allows you to track almost any kind of event or user behavior you can think of.
Here are some examples of commonly tracked events:
- Link clicks
- Button clicks
- Form submissions
- Shopping cart abandonment
- Adding items to cart
- Removing items from cart
- File downloads
- Scroll behavior
- Video views
- Call to action (CTA) performance
- Table of contents (TOC) clicks
- Custom events